
Company
About
Daniel Hull is the founder of Cereal Milk, the company behind the Cereal Milk Mac app for people who close in chat.
Cereal Milk grew out of an engineering studio that shipped 62 projects for 68 venture funds and firms, from first-time managers to long-established multi-stage firms.
Where Cereal Milk comes from
Before it was a product, Cereal Milk was hands-on engineering inside funds' live CRMs: qualification agents, migration rescues, LP pipelines, dashboard repairs. Sixty-two projects across sixty-eight funds and firms, and more than twenty-one million CRM records migrated, cleaned, and enriched.
The same failure showed up in almost every engagement: the CRM was missing the conversations that actually moved the deals. The decks arrived in WhatsApp. The intros landed in LinkedIn DMs. No integration could see them, so the record was always partial and the follow-up always leaked. Cereal Milk, the app, is the productized fix: the messaging surfaces investors actually use, in one native window, wired to the CRM with privacy the user controls.
The name
Cereal Milk is the target: one investor, with the right systems, doing the work of many. It carried over from the studio because the mission did not change, only the shape of the delivery.
How the product is built
The habits from running against live fund data are in the app's bones:
- Nothing implicit. The app acts when you act. No background reads, no silent writes, no bulk anything.
- Privacy as architecture, not policy. The sync gate is enforced on the server, so a private thread cannot leak even through a client bug.
- Honest edges. Where a risk or a limit exists, it is stated on the security page, not buried.
Talk to us
- Book a demo with Dan.
- Send a brief, replies come from daniel@cerealmilk.sh within one business day.
- We are hiring.